Top 5 Social Apps in Russia Q2 2023: Performance Overview

In the second quarter of 2023, the top social apps in Russia exhibited notable trends in downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

TikTok had a dynamic quarter. Weekly revenue fluctuated, peaking at around $17.8K in mid-June. Downloads showed an upward trend towards the end of the quarter, with a high of approximately 462.7K in the week of June 12. Active users remained fairly stable, hovering around the 39M mark.

VK Messenger: Chats and calls saw varied performance metrics. The app's revenue was modest, with a peak of around $81 in late May. Downloads experienced a significant drop, from over 546.9K at the start of Q2 to about 74.1K by the end. However, active users increased, reaching approximately 3.3M in late May before stabilizing around 2.9M.

Likee - Short Video Community maintained steady weekly revenue, peaking at about $4.9K in late May. Downloads were relatively stable, with a slight increase towards the end of the quarter, reaching around 239.6K in the last week of June. Active users also showed consistent growth, peaking at approximately 11.9M in late May.

VK: music, video, messenger experienced strong revenue performance, peaking at around $639.7K in mid-June. Downloads fluctuated but remained robust, with a peak of about 262K in early June. The app maintained a high number of active users, consistently around the 81M mark throughout the quarter.

Instagram showed varied performance metrics. Revenue saw a gradual increase, reaching around $817 by the end of June. Downloads were relatively stable, with a peak of about 214.6K in mid-June. Active users slightly declined but remained strong at around 15.1M by the end of the quarter.

For more in-depth insights and data, visit Sensor Tower.